Privacy Policy

Quality Eyes respect your privacy and are committed to protecting it. Quality Eyes provides this Privacy Statement to inform you of our Privacy Policy and practices and of the choices you can make about the way your information is collected online and how that information can be used. We have structured our website so that, in general, you can visit Quality Eyes on the internet without identifying yourself or revealing any personal information. We make this notice readily available on our Home Page and at the bottom of every Quality Eyes Web page.

1. Types of Information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting. Personal Information is information that is associated with your name or personal identity. Quality Eyes uses personal information to understand your needs and interests and to provide you with better services. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with Quality Eyes. Quality Eyes will not sell, rent or lease your personal information to any other persons.

On some Quality Eyes internet pages you can order products, apply for instant credit, request information, subscribe to support materials and register yourself. The types of personal information you provide to us on these pages may include name, address, phone numbers, e-mail address, user IDs and passwords, billing and transaction information, credit card information and contact lens preferences. To personalize our websites, services or communications and improve our products and services, we may also ask you to provide us with information regarding your personal or professional interests and experiences with our products or services. Providing this additional information is an optional service.

Non-personal Information is data about usage and service operation that is not associated with a specific personal identity. Quality Eyes collects and analyzes non-personal information to evaluate how visitors use the Quality Eyes website store.

2. Privacy Policy

2.1. Use Of Website

Thank you for visiting our website. We would advise you to read the terms and conditions of use of the website before actually using it for making any purchase. By placing any order with us you indicate that you have read and agreed with all the terms and conditions of use and you agree that you will act accordingly. In case you do not agree with these terms and conditions than please do not use our website.

The allowance of using the service on our website is on a temporary basis and we hold the right to withdraw or make changes in the service we provide without any notice. We will not be responsible if in any case the website is unavailable at any time.


It may appear that at times we deny access to some parts of the website to our users. For those who are transacting with us for the first time completing a registration form is not a compulsion but for registered users you can edit and update your details as and when required.

We provide the best information and description regarding our products on our website although we do not wish our customers to rely upon the information provided and make decisions accordingly. We cannot be held liable for any reliance placed on such information by any user.

We store and use your personal information as and when needed in accordance with our privacy policy, by placing orders through our website you allow us to process your information and agree that all the information provided is true and accurate.

We allow our users to download and print copy of the website only for their personal reference. Any other commercial use or changes made to it without our consent is prohibited.

Users are reminded not to input any material which is technologically harmful and may create functional problems for the website. All the users are prohibited from gaining access to private and administrative areas of the website.

Any user found not abiding to these prohibitions will be reported to law enforcement agencies and relevant action will be taken against them.

We will not be liable for any damage caused to your appliance while using our website as it is an uncontrollable factor and we do have necessary steps taken to avoid such accidents or events.

2.2. Privacy Policy

2.2.1. Scope

This privacy policy applies only to the actions of Quality Eyes and You in relation with this Site. It does not include any websites that can be entered from this Site including, but not limited to, any links that we have provided to social media websites.

2.3. Data collected

We may collect the following Data, which includes personal Data, from you:

2.3.1. Information that you have provided by filling in forms on our Site. This includes information you have provided at the time of registering to use our Site, placing orders for Products, subscribing to our services or requesting information on our Products or services. We may also request information when you enter any competition or promotion, and when you report an issue with our Site or service. This information can include, but not be limited to:

  • Name;
  • Contact Information such as email addresses, postal addresses and telephone numbers;
  • Date of Birth;
  • Name, address and contact details of your optician;
  • An image of any contact lens prescription uploaded,
  • Financial information such as credit / debit card numbers;

2.3.2. Information that will be received by us automatically during visits to our Site including, but not limited to:

  • IP address;
  • Date and time of visit;
  • Web browser type and version;
  • Device type;
  • A list of URLs starting with a referring site, your activity on this Site, and the site you exit to;
  • Operating system;
  • Other resources that you access.

2.3.3. Additional information relating to orders you place on our Site including, but not limited to:

  • Payment method and status;
  • Prescription details of contact lenses;
  • Identity and quantity of Products ordered and price paid;
  • Discount and promotion codes including refer-a-friend referrer and referee details.
  • Delivery method;

2.3.4. information of personal communication direct with you including but not limited to:

  • Email correspondence;
  • Telephone call recordings;
  • Postal correspondence;
  • Live chat transcripts.

2.3.5. Responses to surveys that we have asked you to complete for research purposes,

2.4. Our use of all Data received.

2.4.1. Quality Eyes is the "data controller".

2.4.2. We will retain and keep safe any Data we collect in relation to orders placed on our Site for 7 years, there after we will dispose of this if no longer needed.

2.4.3. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.

Quality Eyes is part of House of Lenses Ltd group. By accepting these terms and conditions, you (i) allow us to share your Data strictly with companies within the House of Lenses Ltd group and (ii) give your express, specific and informed consent to receive emails of promotional materials concerning optical products from these companies. Your data will not be shared with any third party company. Each emails sent to you by Quality Eyes and / or other companies within our group will include an ‘unsubscribe’ link.

2.4.4. All personal Data collected is stored securely. For more information on security see the clause below (Security).

2.4.5. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience whilst using our Site. Specifically, Data can be used by us for the reasons listed:

  • improvement of our products / services;
  • internal record keeping;
  • transmission by email of promotional information that can be of potential interest to you;
  • contact for market research purposes which can be done using email, telephone, fax or mail. Such information may be used to customise or update the Site;

2.5. Third party websites and services

On occasion we can seek out third party services to deal with specific processes necessary for the sites operation. Such third party services may need access to certain personal data provided by you to maintain optimal performance and service.

2.6. Changes of business ownership and control

2.6.1. On occasion we can decide to expand or reduce the size of our business and this could involve the sale and/or the transfer of control of all or part of Quality Eyes. Data provided by you will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

2.6.2. We may also disclose Data to a prospective purchaser of our business or any part of it.

2.6.3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

2.7. Controlling use of your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

  • use of Data for direct marketing purposes; and
  • sharing Data with third parties.

2.8. Accessing your own Data

You have the right to access and correct your Data. You can also, for legitimate reasons, object to the processing of your personal data. To exercise your rights, you can send an email to

2.9. Security

2.9.1. Data security is an importance factor for us to provide the best service to you, and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Site.

2.9.2. If you choose, or you are provided with, a user id, password or any other information as part of our security protocol, you must treat such information as confidential, and you must not disclose it to anythird party. We have the right to disable any user id or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms.

2.9.3. We endeavor to do our best to protect all of your personal Data. However, transmission of information through the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Site.

2.10. Cookies

2.10.1. This Site may place and access certain Cookies on your computer or device. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

2.10.2. All Cookies used by this Site are used in accordance with current EU Cookie Law.

2.10.3. Before the Site places Cookies on your computer for the first time, you may be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you enable us to provide a better experience and service to you. You can, if you wish, deny consent to the placing of Cookies; however certain features of the Site may not function fully or as intended.

2.10.4. This Site may place the following Cookies on your computer or device:

-Type of Cookie
-Strictly necessary cookies

These are cookies that are needed for the optimal operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.

  • Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors navigate around our Site when they are using it. This enables us to improve the way our website works, for example, by ensuring that users are finding what they are looking for effortlessly.

  • Functionality cookies

These are used to identify you when you return to our Site. This allows us to personalise content specifically for you, welcome you by name and remember your preferences (for example, your choice of language or region).

2.10.5. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, personalisation settings.

2.10.6. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

2.11. Regestering an Account

By registering an account with Quality Eyes you are agreeing to receive periodic emails as part of an automatic subscription to our newsletter. This newsletter has an opt out option at the bottom of each email received.

3. Contacting Us

​We value your opinions. If you have comments or questions about our privacy policy, please send them to the Quality Eyes.

Address: Quality Eyes
340 Hook Road
Surrey, KT9 1NU

Telephone: 0207 856 0586